I am fortunate to have led a creative life equally adept at working alone or collectively as a designer, songwriter, illustrator, and photographer for over twenty years. I’m using this site to offer guidance and knowledge to other creatives, business owners, and freelancers.
[Hoover’s songwriting manuscripts are archived in the Rock and Roll Hall of Fame. Businesses he has consulted with through marketing, design, and eCommerce have sold over 80k products and grossed $20M in sales and counting.]
A fearless songwriter, Hoover who distills the experiences of an American wanderer into songs that illuminate the ethereal worlds and promise within each of us. The darkness underlying Hoover’s compositions manifest itself as songs exploring mysterious religiosity of a swirling Depression-era dust storm, as the harsh North Dakota wilderness and of finding work there, the yearning for quiet places far from humanity, Saint John’s contemplative life and brotherhood, and one man’s gratitude for love and the potential inside all of us to change our landscape, songs that playwright Tyler Whidden says, “howl with the voices of the disenfranchised and heartbroken whose ghosts hang like shadows.” Even in the most desperate times, there is a blush of hope, a glimmer of promise.
Roger Hoover has toured and/or recorded with many of the top names in the industry, including Hayes Carll, Shovels & Rope, Cory Branan, Lucero, Charlie Parr, J. Roddy Walston, and more. Hoover is the recipient of numerous Best Americana, Best Songwriter, and Best Guitarist awards from the likes of Cleveland Magazine, Cleveland Scene, and Free Times. In 2012 the Rock and Roll Hall of Fame Library & Archives invited Hoover to donate his original manuscripts into their archives.
Designer, Illustrator, Web
I apprenticed at Austin Printing in Akron, Ohio with my lithographer father. I dodged, burned, and cut film by hand – long before Photoshop. I studied fine art (life-size figural sculpture) at Kent State, and went on to study literature, religion, race and reconciliation at Ashland University. After nearly a decade working in both design and web design agencies, I founded and created Rust Creative – a creative thinktank that works in digital marketing, advertising, and design.